On Tuesday, June 16, 2015, at 5:30pm Aaron Faber Gallery, 666 Fifth Avenue at West 53rd Street, New York, NY, will reconvene their semi-annual Watch Collectors’ Roundtable to discuss just how much an influence smartwatches will have on the buying habits of fine timepiece collectors. Joining the panel discussion will be Momentum Chief Technology Officer Jason Alan Snyder.
NEW YORK – Thursday, May 21 – Leading brand experience agency Momentum Worldwide was named “Best in Sports Event and Experiential Marketing” at the SportsBusiness Journal awards at a ceremony last night in New York. This is the second time Momentum has won this award, having previously won in 2013
At the 2015 SportsBusiness Journal Awards Momentum won the Best in Sports Events and Experiential Marketing honor for the second time in three years!
Chief Technology Officer, Jason Alan Snyder was at MediaPost's Internet of Things (MPIOT) conference, moderating the panel "The Multi-Screen, Couch Potato IoT Market" and was joined by Alice Le (VP, client partner, Ansible), Will Phung (VP, media, M&C Saatchi Mobile) and Greg Ratner (director of technology, Deep Focus).
Carly Smith (strategist, Momentum Atlanta) writes that when it comes to looking at Millennials, one size doesn't fit all and that marketers and brands need to look at behaviors, not just ages when it comes to making connections.
As the ultimate reality TV, sports is the one place where advertisers and agencies are confident that consumers will watch their commercials without skipping or time-shifting. Mike Sundet (Director, Sports and Entertainment) tells Cynopsis Media that when it comes to advertising, "sports rules."
After the winners for the 2015 EX Awards, presented by Event Marketer magazine, were announced, Momentum had two new trophies to add to our ever-growing collection, winning Gold with American Express and Silver with Coca-Cola.
SportsBusiness Daily gives a preview of the coming Open For All fan experience the U.S. Golf Association (USGA) is kicking off in advance of June's U.S. Open tournament.
The U.S. Golf Association (USGA) has launched the Open For All fan experience in Seattle, ahead of June's U.S. Open at Chambers Bay Golf Course in University Place, Washington. Activities currently available include introducing kids to STEM (Science, Technology, Engineering, Mathematics) principles through the sport of golf.
The fan experience is running now with multiple elements already in place, for more information about Open For All click here.
When are you more entertained? During the Super Bowl game or during half-time while watching a flailing costume shark?What are you more likely to share? Content from a concert or a tournament? As with all things in the world of marketing, the lines are blurring. Where does sport end and entertainment begin, and vice versa? And what the heck does that mean for dollar spend?
Join us for a provocative look at how marketing changes based on the diminishing distinction between entertainment and sports.
Mike Sundet (SVP, director of sports and entertainment) spoke with The Sporting News on the eve of the eagerly awaited Floyd Mayweather-Manny Pacquiao fight saying that one fight alone can't "fix" boxing's recent woes.
Whilst it’s hard to disagree that our high streets still face many challenges, it’s also true that there are many talented and perceptive convenience retailers in the UK who are now benefiting from some fundamental changes in shopper behaviour, says John Saxon, shopper marketing director, EMEA, Momentum Worldwide.
From 2D to 3D, Internal to client briefs, confectionery to DIY, and everything in between, Laura Bruce, graphic design intern at Momentum UK, wraps up her two week placement on a high.
Francesca Elliott, UK director of experiential and events at Momentum Worldwide, talks about growing the agency from one person to 15 in five years and receiving letters from the Queen with Event Magazine.
Top Shopper Marketing Agencies
Following his presentation at Brazil's Wave Festival, CEO Chris Weil speaks with Meio E Mensagem (TV Medium and Message) about the famous Samsung/Ellen Oscar selfie and about changing the dialogue with clients away from creativity for just creativity-sake and towards creating value for clients and driving their business forward.
In our Manchester office, Laura Bruce, Graphic Designer (for now), reflects on the first of a week of a two week work experience with Momentum UK.
Director of sports and entertainment Mike Sundet is the focus of SportsBusiness Daily's weekly "Weekend Plans" series.
At the 2015 Reggie Awards (presented by the Brand Activation Association) Momentum and our partners at Allstate Insurance took home a bronze trophy in the gamification category!