NEW YORK – May 23, 2013 – At the Sports Business Awards held last night in New York City – attended by approximately 650 sports industry leaders and professionals at the Marriott Marquis at Times Square – Momentum Worldwide was Named Best in Sports Event and Experiential Marketing.
From Sports Business Journal:
“Momentum was rewarded for what, by any standards, was a stellar year. The company put on activation for American Express at the U.S. Opens of golf and tennis, as well as the PGA Championships. The company's large experiential space for American Express at the tennis event allows fans to play, have their serve analyzed, use a tennis Kinect station and plan their day at the tournament. Momentum also represents UPS for its sports activation events.”
“Momentum is incredibly honored by this recognition of all the work we’ve done in the massively creative, competitive sports event and experiential marketing arena,” said Momentum Chairman & CEO Chris Weil. “Our team has put so much effort and innovation into our partnerships with some of the world’s biggest brands, creating unforgettable sports experiences to connect those brands with consumers, and this standard will pave the way for more great success in the future.”
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ABOUT MOMENTUM WORLDWIDE
Momentum Worldwide (www.momentumww.com) is in the business of co-creating. We co-create with brands and people — instead of for people — to entertain, to connect, to inform, and to provide experiences that are worth sharing. We partner the world’s best brands with the brightest talents on events, sponsorships, promotions, strategy, advertising, shopper marketing, music, entertainment, social media, content, design and beyond. Our marketing approach values authentic stories and engagements above all else. Part of the Interpublic Group of Companies (NYSE:IPG), we operate in over 50 countries for partners including American Express, Coca-Cola, Kraft, Microsoft, William Grant & Sons, Subway and many more.
VP, Marketing Communications, North America
+1 212 367 4515