Co-creation agency joins forces with rugby start-up consultancy to revolutionise rugby partnerships & sponsorship
United Kingdom – August 1, 2013 – Momentum Worldwide today announces a partnership between its UK operation, Momentum UK and Full Contact, a startup rugby consultancy spearheaded by ex England and Lions player Peter Winterbottom.
The partnership will seek to harness Momentum’s integrated communications expertise and innovation heritage in sports marketing along with Winterbottom’s understanding of the past, present and future of the sport. Together, the aim is to create unique deals and best in class engagement platforms through which brands can connect with both the sport and its fans.
Integral to the collaboration is Winterbottom’s new role as Director of Rugby at Momentum Worldwide, a position created to harness his understanding of the sport in a business context to drive new sponsorship and investment solutions for Momentum’s clients.
Momentum UK’s Managing Director, Simon White said: “The rugby fans of today experience the game in a dramatically different way than they did years ago. This is a connected world and fans must come first and be approached with a completely tailored and authentic experience that connects them to the game, players and brands in both the physical and digital worlds.
“Peter’s heritage in the sport, personal network and reputation as a deal maker, makes him an invaluable partner for Momentum. In return we are committed to sharing our expertise in brands, communications and sponsorship for Full Contact in the best way we can. This not only represents a ground-breaking move for rugby: with this partnership we are demonstrating the very best practice in business collaboration.”
Peter Winterbottom said: “Partnering with the Momentum team is an intrepid move and one that I couldn’t have anticipated when we began talks about working together. There is an enormous opportunity for brands in rugby, especially with the Rugby World Cup coming up, and I am convinced that Momentum’s expertise in sport and their understanding of new technology, shoppers, and the digital space makes them the perfect partner for Full Contact, not to mention fantastic people to work with. I’m excited to see what we can achieve together.”
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ABOUT MOMENTUM WORLDWIDE
Momentum Worldwide (www.momentumww.com) is in the business of co-creating. We co-create with brands and people — instead of for people — to entertain, to connect, to inform, and to provide experiences that are worth sharing. We partner the world’s best brands with the brightest talents on events, sponsorships, promotions, strategy, advertising, shopper marketing, music, entertainment, social media, content, design and beyond. Our marketing approach values authentic stories and engagements above all else. Part of the Interpublic Group of Companies (NYSE:IPG), we operate in over 50 countries for partners including American Express, Coca-Cola, Kraft, Microsoft, William Grant & Sons, Subway and many more.
VP, Marketing Communications, North America
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