When are you more entertained? During the Super Bowl game or during half-time while watching a flailing costume shark?
What are you more likely to share? Content from a concert or a tournament?
As with all things in the world of marketing, the lines are blurring. Where does sport end and entertainment begin, and vice versa? And what the heck does that mean for dollar spend?
Leading the discussion is our moderator, Chris Barth, Strategist at Contagious.
Joining him are:
Mike Sundet - SVP Director, Sports & Entertainment at Momentum Worldwide
Joseph Assad - Chief Operating Officer at PMK*BNC
Mitchell Pinta - Manager, Corporate Sponsorship at NFL
Andrew Klein - SVP Global Partnerships at AEG