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THE WORLD AFTER LEFT SHARK: Why Sports Marketing and Entertainment Marketing Are Now the Same Damn Thing

When are you more entertained? During the Super Bowl game or during half-time while watching a flailing costume shark?

What are you more likely to share? Content from a concert or a tournament?

As with all things in the world of marketing, the lines are blurring. Where does sport end and entertainment begin, and vice versa? And what the heck does that mean for dollar spend?

Join us for a provocative look at how marketing changes based on the diminishing distinction between entertainment and sports.

Leading the discussion is our moderator, Chris Barth, Strategist at Contagious.

Joining him are:

Mike Sundet - SVP Director, Sports & Entertainment at Momentum Worldwide

Joseph Assad - Chief Operating Officer at PMK*BNC

Mitchell Pinta - Manager, Corporate Sponsorship at NFL

Andrew Klein - SVP Global Partnerships at AEG

Source: https://www.eventbrite.com/e/the-sport-of-...
tags: Super Bowl, National Football League (NFL), AEG, Contagious, Chris Barth, Joseph Assad, Mitchell Pinta, Andrew Klein, Mike Sundet, Sports, Left Shark, Katy Perry
categories: Entertainment, Community, Smile
Tuesday 05.05.15
Posted by Momentum Worldwide
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