Chief Technology Officer, Jason Alan Snyder was at MediaPost's Internet of Things (MPIOT) conference, moderating the panel "The Multi-Screen, Couch Potato IoT Market" and was joined by Alice Le (VP, client partner, Ansible), Will Phung (VP, media, M&C Saatchi Mobile) and Greg Ratner (director of technology, Deep Focus).
Carly Smith (strategist, Momentum Atlanta) writes that when it comes to looking at Millennials, one size doesn't fit all and that marketers and brands need to look at behaviors, not just ages when it comes to making connections.
Whilst it’s hard to disagree that our high streets still face many challenges, it’s also true that there are many talented and perceptive convenience retailers in the UK who are now benefiting from some fundamental changes in shopper behaviour, says John Saxon, shopper marketing director, EMEA, Momentum Worldwide.
From 2D to 3D, Internal to client briefs, confectionery to DIY, and everything in between, Laura Bruce, graphic design intern at Momentum UK, wraps up her two week placement on a high.
Francesca Elliott, UK director of experiential and events at Momentum Worldwide, talks about growing the agency from one person to 15 in five years and receiving letters from the Queen with Event Magazine.
Following his presentation at Brazil's Wave Festival, CEO Chris Weil speaks with Meio E Mensagem (TV Medium and Message) about the famous Samsung/Ellen Oscar selfie and about changing the dialogue with clients away from creativity for just creativity-sake and towards creating value for clients and driving their business forward.
In our Manchester office, Laura Bruce, Graphic Designer (for now), reflects on the first of a week of a two week work experience with Momentum UK.
The wearable revolution is fast approaching, The Apple Watch may represent the first real tipping point in the category and shopper expert Mary Kotyuk (Momentum Chicago) looks at what's real, what's hype and how brands and retailers can tap into these devices to directly connect with consumers.
Momentum NY analyst (and SoulCycle aficionado) Lynden Volpe looks at the exercise brand's new app for Vanity Fair.
Pinterest's easy-to-use interface and visual browsing ability make it a prime place for marketers to reach people directly. Shopper strategist Carly Smith (Momentum Atlanta) has some advice for brands to best take advantage of the platform.
Mike Sundet, our director of sports and entertainment, spoke with Adweek about the rising trend of Major League Baseball teams looking to reach more female fans saying it's smart but that teams need to be very careful not to be patronizing.
Lynsey Holbrook, Partnerships Director, Momentum Worldwide & PMK•BNC, reports back from the IEG conference 2015.
The recent IEG conference brought the great, the good and the inquisitive to Chicago for the 32nd annual all-you-can-eat-sponsorship-buffet. The content is so broad and pitched to so many diverse audiences (brand, agencies, non-profits, properties) it’s actually quite difficult to distill it down into distinct themes (and in all honesty, navigate when you’re there), but the one that stuck with me at the end of three days is how far the role of talent has come in the partnership space (note “partnership”. Not sponsorship).
Simon Bell, Senior Account Director, Momentum Worldwide, gives us the low down on the 27th annual International Music Conference and why festivals may be in danger of becoming homogenized.
Shopper expert Matt O'Toole (Momentum Chicago) looks at how brands are using "the feels" in their marketing efforts and what short-term successes they're seeing already.
When senior strategist Monica Raugitinane (Momentum Atlanta) was looking for a bridal shower dress she hit upon a major retail turning point, the buying to share vs. buying to own market that Millennials and Generation Z are driving. And "as this cultural shift continues, generations of shoppers beyond Gen-Z won’t just demand access, they’ll expect it as standard."
Momentum Worldwide Group Creative Director UK, Paul Gascoigne, writes for Mobile Marketing Magazine about the rise of the 'Screenager' and trends from the 'The Future of Entertainment is Mobile' panel at The MMIX (Mobile. Music. Innovation. eXperience) during this years Mobile World Congress Barcelona.
Writing in Adweek's music issue, Chief Creative Officer, NA Omid Farhang writes that "In the age of access to more music than we could ever listen to in 10 lifetimes, credible curators give us a better shot at turning our investment of time spent on new music into a satisfying yield of cultural currency. For many brands, that means placing calculated bets on winners."