SportsBusiness Daily gives a preview of the coming Open For All fan experience the U.S. Golf Association (USGA) is kicking off in advance of June's U.S. Open tournament.
When are you more entertained? During the Super Bowl game or during half-time while watching a flailing costume shark?What are you more likely to share? Content from a concert or a tournament? As with all things in the world of marketing, the lines are blurring. Where does sport end and entertainment begin, and vice versa? And what the heck does that mean for dollar spend?
Join us for a provocative look at how marketing changes based on the diminishing distinction between entertainment and sports.
Mike Sundet (SVP, director of sports and entertainment) spoke with The Sporting News on the eve of the eagerly awaited Floyd Mayweather-Manny Pacquiao fight saying that one fight alone can't "fix" boxing's recent woes.
Momentum Worldwide Group Creative Director UK, Paul Gascoigne, writes for Mobile Marketing Magazine about the rise of the 'Screenager' and trends from the 'The Future of Entertainment is Mobile' panel at The MMIX (Mobile. Music. Innovation. eXperience) during this years Mobile World Congress Barcelona.
Writing in Adweek's music issue, Chief Creative Officer, NA Omid Farhang writes that "In the age of access to more music than we could ever listen to in 10 lifetimes, credible curators give us a better shot at turning our investment of time spent on new music into a satisfying yield of cultural currency. For many brands, that means placing calculated bets on winners."
During The MMIX (Mobile. Music. Innovation. eXperience) ‘Mobile Music - Where Are We Now’ panel at Mobile World Congress Barcelona 2015, Ministry of Sound CEO, Lohan Presencer passionately argued against the ‘Freemium’ model in the music streaming industry, The Guardian has the full story from this explosive panel.
If Ministry of Sound boss Lohan Presencer had his way, there would be no free option for streaming music services such as Spotify, Deezer and Rdio - or YouTube for that matter.
People love to binge, whether it's Netflix episodes or Pinterest or food. The way we consume has changed and brands and marketers need to think on how they can spread "a little of this binge-beginning umami on [their] work."
If you're heading to SXSW this year, make sure to swing by either of Momentum's panels, they're guaranteed to have you talking about them long afterwards.
Mike Sundet, previously of Anheuser-Busch InBev, joins brand experience and sponsorship marketing agency Momentum Worldwide as SVP, Director of Sports and Entertainment. Starting March 16, Sundet leads Momentum’s newly aligned sports and entertainment disciplines, building innovative, creative work for a client roster including American Express, Coca-Cola, United Airlines, U.S. Army, Mondelēz International, and more. Based in St. Louis, Sundet will report to EVP, Regional Director NA, Donnalyn Smith
Anheuser-Busch VP/Sports & Entertainment Marketing Mike Sundet this week is leaving the brewer after 19 years to join Momentum Worldwide as Senior VP and Dir of Sports & Entertainment.
Event Marketer visited the American Express Tennis Fan Experience at the US Open and loved this year's activation.
Mike Mikho, VP of growth and development, spoke with Ad Age about the rise of Vine and how people and brands can take advantage of the platform.
Our Chairman and CEO Chris Weil was on Bloomberg TV the day after the Super Bowl to talk winners and losers among the commercials and whether that $4 million per spot price tag is really worth it.
Sports Business Daily asked some of the biggest names in the sports and marketing industries, including Momentum CEO Chris Weil, their thoughts about the announced news that William Morris Endeavor is purchasing rival talent agency IMG, here are his thoughts:
American Express and Momentum welcomed Brooklyn Nets star Paul Pierce to his new home by visiting some small businesses around his new borough.
New York – NOVEMBER 11, 2013 – Momentum Worldwide released a new global study illustrating that live experience — within all forms of brand connection —characterizes the elements that drive the most recommendations. Titled “The Brand Experience Effect,” the study examines which elements of the total brand experience best impact consumer perception and decision-making. The study was led by Elena Klau, Momentum Worldwide Senior Vice President, Director of Strategy and Insights, NA and encompasses nine markets – Japan, Brazil, Singapore, UK, Thailand, USA, China, Australia and Mexico.
BEVERLY HILLS, Calif.,– July 15, 2013 – World leader in celebrity video Young Hollywood, LLC and Momentum Entertainment Group (MEG) – the content development and production division of Momentum Worldwide – have announced the joint launch and ownership of an upcoming channel that will debut in April 2014 to capitalize on the excitement and celebrity buzz surrounding FIFA World Cup 2014 in Rio.