SportsBusiness Daily gives a preview of the coming Open For All fan experience the U.S. Golf Association (USGA) is kicking off in advance of June's U.S. Open tournament.
The U.S. Golf Association (USGA) has launched the Open For All fan experience in Seattle, ahead of June's U.S. Open at Chambers Bay Golf Course in University Place, Washington. Activities currently available include introducing kids to STEM (Science, Technology, Engineering, Mathematics) principles through the sport of golf.
The fan experience is running now with multiple elements already in place, for more information about Open For All click here.
The Bentley Studio Experience hits Australia, helping people design a bespoke luxury automobile specific to their interests and aesthetic and Car Guide is there with the story.
CEO Chris Weil spoke with Beet.TV onsite at the 4A's Transformation event in Austin on the constantly changing world of content creation and how, because of those changes, brands' total brand experience take on increased importance among potential consumers.
American Express created a stunning, pop-up Centurion Lounge on the slopes of Deer Valley (Utah) and Event Marketer walked away impressed.
Simon Bell, Senior Account Director, Momentum Worldwide, gives us the low down on the 27th annual International Music Conference and why festivals may be in danger of becoming homogenized.
American Express OPEN's "Capture the Receipt" was named one of the 10 Best Experiences at this year's Consumer Electronics Show (CES) by Event Marketer magazine!
In advance of their summer concert tour and partnership with Nabisco, Australian music group 5 Seconds of Summer surprised fans with special appearances in the onsite photo booth.
To announce a new sponsorship partnership with Australian musical group 5 Seconds of Summer, Nabisco, with the help of the guys from the band, surprised their fans at a special designed photo booth in Los Angeles.
Donnalyn Smith (EVP, Regional Director NA) writes on MediaPost that marketers need to find ways to connect people and that digital isn't the end-all solution. "If an experience is great, people will eventually share it – that’s where digital comes into play. If it’s not great, they won’t. That’s your filter."
Kevin Gosselin, a GCD in our New York office, writes on MediaPost about how it's imperative for brands and marketers create hi-definition experiential activations to be more effective.
In Brazil, where football reigns supreme, boys around the nation share one dream: Becoming a professional footballer on the national team. Garoto gave 22 boys just that—bringing them to the 2013 Confederations Cup matches. From staying at the national team's hotel, to taking the official team bus to the stadium, to meeting Brazil's famed former goalkeeper Marcos, to the games itself, Garoto gave these boys the experience of a lifetime.
For the second year in a row, the Voyages Into the Unusual tour from Hendrick’s Gin and William Grant & Sons went across the US, bringing its special brand of whimsical charm and surreal characters and décor everywhere it visited.
Writing for Adweek, Chief Creative and Innovation Officer Jon Hamm expounds upon the importance of storytelling in the modern advertising world. Recognizing that it takes insight and skill to present an idea that packs enough emotional power, brands that do so in the future will be the most successful.
New York – NOVEMBER 11, 2013 – Momentum Worldwide released a new global study illustrating that live experience — within all forms of brand connection —characterizes the elements that drive the most recommendations. Titled “The Brand Experience Effect,” the study examines which elements of the total brand experience best impact consumer perception and decision-making. The study was led by Elena Klau, Momentum Worldwide Senior Vice President, Director of Strategy and Insights, NA and encompasses nine markets – Japan, Brazil, Singapore, UK, Thailand, USA, China, Australia and Mexico.
BEVERLY HILLS, Calif.,– July 15, 2013 – World leader in celebrity video Young Hollywood, LLC and Momentum Entertainment Group (MEG) – the content development and production division of Momentum Worldwide – have announced the joint launch and ownership of an upcoming channel that will debut in April 2014 to capitalize on the excitement and celebrity buzz surrounding FIFA World Cup 2014 in Rio.
NEW YORK – May 23, 2013 – At the Sports Business Awards held last night in New York City – attended by approximately 650 sports industry leaders and professionals at the Marriott Marquis at Times Square – Momentum Worldwide was Named Best in Sports Event and Experiential Marketing.