Momentum Worldwide Group Creative Director UK, Paul Gascoigne asks the question, “is ‘Freemium’ a sustainable direction for the music industry” after attending The MMIX (Mobile. Music. Innovation. eXperience) ‘Mobile Music - Where Are We Now’ panel at Mobile World Congress Barcelona 2015.
Simon Bell, Senior Account Director, Momentum Worldwide, gives us the low down on the 27th annual International Music Conference and why festivals may be in danger of becoming homogenized.
Momentum Worldwide Group Creative Director UK, Paul Gascoigne, writes for Mobile Marketing Magazine about the rise of the 'Screenager' and trends from the 'The Future of Entertainment is Mobile' panel at The MMIX (Mobile. Music. Innovation. eXperience) during this years Mobile World Congress Barcelona.
Writing in Adweek's music issue, Chief Creative Officer, NA Omid Farhang writes that "In the age of access to more music than we could ever listen to in 10 lifetimes, credible curators give us a better shot at turning our investment of time spent on new music into a satisfying yield of cultural currency. For many brands, that means placing calculated bets on winners."
During The MMIX (Mobile. Music. Innovation. eXperience) ‘Mobile Music - Where Are We Now’ panel at Mobile World Congress Barcelona 2015, Ministry of Sound CEO, Lohan Presencer passionately argued against the ‘Freemium’ model in the music streaming industry, The Guardian has the full story from this explosive panel.
If Ministry of Sound boss Lohan Presencer had his way, there would be no free option for streaming music services such as Spotify, Deezer and Rdio - or YouTube for that matter.
Mobile World Congress in Barcelona -- the largest gathering of mobile-marketing professionals, with 72,000 attendees in 2014 alone -- is taking a musical approach to this year's confab. Beginning March 2, branding agency Momentum Worldwide and the GSMA (Groupe Special Mobile Association) will present the first MMIX (Mobile.Music.Innovation.eXperience), three days of programming dedicated to the intersection of music, mobile, content and tech
MMIX (Mobile.Music.Innovation.eXperience), a brand-new series of events at this year’s Mobile World Congress, has announced a raft of speakers for its inaugural event in Barcelona, with music icon and founder and chairman of i.am+, will.iam, the latest name to be confirmed.
London, 24 February 2015: The MMIX (Mobile.Music.Innovation.eXperience) is a brand-new series of events at this year’s Mobile World Congress, bringing together a host of industry-leading CEOs and ecosystem players from the music, entertainment and mobile industries. The MMIX represents a collaboration between global music marketing specialists Popshop, leading brand experience agency Momentum Worldwide and the GSMA, the organisation representing mobile operators worldwide and organiser of the Mobile World Congress.
For the U.S. Army we helped build the 2015 U.S. Army All-American Bowl game, where high school athletes and band members from across the nation come together for the premier All-American football game. From player and band selections, to the NFL Hall of Fame coaches, to the game, we made an unforgettable experience come alive.
In advance of their summer concert tour and partnership with Nabisco, Australian music group 5 Seconds of Summer surprised fans with special appearances in the onsite photo booth.
Besides all the great music that came out this year, there was plenty of other news happening too in the music world. Here is our top 10 of the biggest stories.
Every year has a soundtrack and this year featured some great new albums to guide us through. Our music team spend their every waking hours thinking about what's happening in the space and wanted to share their top 15 albums of the year. If you haven't been listening to these, you're already behind. Get on it!
Free music is a great way to connect bands, brands and consumers but everything we know about that model is changing, and fast. Momentum New York's Glenn Minerley looks at what smart brands can do to keep innovating and finding beneficial ways to connect people, music and the brands.
Glenn Minerley writes on Billboard about a recent failed music platform launch, saying that brands need to ask "What's my musical purpose" before kicking off major investments.
"This year the World Cup returned to Brazil – the home of rhythm – and marketers found that music is a brand’s best friend. In fact, music may have separated the winners from the losers in the brand competition happening around the actual games," writes NY's Glenn Minerley (VP, Group Director, Music & Entertainment) on MediaPost.
Writing on Billboard.com, NY's Glenn Minerley and Caroline Hoffman discuss how brands need to use data when looking for music artist partnerships.
Originally created by Momentum, American Express Unstaged pairs some of the top music acts in the world (like Coldplay, Vampire Weekend, and John Legend & The Roots) with their favorite directors (people like Terry Gilliam, Spike Lee, and Steve Buscemi) to create a streaming concert experience unlike anything else—and the Coldplay concert literally BROKE YouTube.
To launch American Express’ new Sync service, we created a special one time-only concert with Jay-Z at SXSW. The concert got the word out about Sync and viewers online could get access to special camera angles and other features by Tweeting special hashtags. It was the talk of SXSW.
Sitting down with Adweek for its Six Questions series, Momentum Chairman and CEO Chris Weil talks about the importance of mobile, his dream 4A’s panel—moderated by Steve Jobs—and the future of “Branded Content” and much more.
For Heineken's "Legendary Experiences" campaign American rockers Joel and Benji Maddon from Good Charlotte surprised one lucky Sheila in a Sydney bar with a special love serenade written by her boyfriend and the band, much to the delight of the rest of the bar’s patrons.