At the 2015 SportsBusiness Journal Awards Momentum won the Best in Sports Events and Experiential Marketing honor for the second time in three years!
As the ultimate reality TV, sports is the one place where advertisers and agencies are confident that consumers will watch their commercials without skipping or time-shifting. Mike Sundet (Director, Sports and Entertainment) tells Cynopsis Media that when it comes to advertising, "sports rules."
SportsBusiness Daily gives a preview of the coming Open For All fan experience the U.S. Golf Association (USGA) is kicking off in advance of June's U.S. Open tournament.
Whilst it’s hard to disagree that our high streets still face many challenges, it’s also true that there are many talented and perceptive convenience retailers in the UK who are now benefiting from some fundamental changes in shopper behaviour, says John Saxon, shopper marketing director, EMEA, Momentum Worldwide.
Francesca Elliott, UK director of experiential and events at Momentum Worldwide, talks about growing the agency from one person to 15 in five years and receiving letters from the Queen with Event Magazine.
Following his presentation at Brazil's Wave Festival, CEO Chris Weil speaks with Meio E Mensagem (TV Medium and Message) about the famous Samsung/Ellen Oscar selfie and about changing the dialogue with clients away from creativity for just creativity-sake and towards creating value for clients and driving their business forward.
Director of sports and entertainment Mike Sundet is the focus of SportsBusiness Daily's weekly "Weekend Plans" series.
The Bentley Studio Experience hits Australia, helping people design a bespoke luxury automobile specific to their interests and aesthetic and Car Guide is there with the story.
CEO Chris Weil spoke with Beet.TV onsite at the 4A's Transformation event in Austin on the constantly changing world of content creation and how, because of those changes, brands' total brand experience take on increased importance among potential consumers.
Mike Sundet, our director of sports and entertainment, spoke with Adweek about the rising trend of Major League Baseball teams looking to reach more female fans saying it's smart but that teams need to be very careful not to be patronizing.
Chairman/CEO Chris Weil spoke with Adweek about the difference between creativity and invention and his desire to totally reinvent the agency structure.
American Express created a stunning, pop-up Centurion Lounge on the slopes of Deer Valley (Utah) and Event Marketer walked away impressed.
The Drum writes on Jason Alan Snyder's elevation to the newly created role of Chief Technology Officer, NA
Momentum Worldwide Group Creative Director UK, Paul Gascoigne, writes for Mobile Marketing Magazine about the rise of the 'Screenager' and trends from the 'The Future of Entertainment is Mobile' panel at The MMIX (Mobile. Music. Innovation. eXperience) during this years Mobile World Congress Barcelona.
Publicidad y Mercadeo, in partnership with Ad Age, released its annual "Women to Watch" list and we are proud to say that Momentum Colombia General Manager Geovanna Nassar is on the list!
American Express OPEN's "Capture the Receipt" was named one of the 10 Best Experiences at this year's Consumer Electronics Show (CES) by Event Marketer magazine!
Writing in Adweek's music issue, Chief Creative Officer, NA Omid Farhang writes that "In the age of access to more music than we could ever listen to in 10 lifetimes, credible curators give us a better shot at turning our investment of time spent on new music into a satisfying yield of cultural currency. For many brands, that means placing calculated bets on winners."